Transform commerce, scale operations, win the customer
Retail today is a release-velocity problem on top of a personalisation problem on top of an operations problem. Composable commerce, headless front-ends, AI-driven personalisation, real-time inventory and demand sensing, and 24/7 customer support all need a delivery partner that moves at peak-season cadence without dropping quality. Innovative brings 29 years of regulated-industry engineering discipline, a 150+ engineer bench across Princeton and India, and a hybrid model that keeps unit economics aligned to retail margin structures.
Our retail and CPG work spans commerce platform engineering, AI and data science, customer operations, and supply chain modernisation. We deliver across mobile, web, kiosk, and connected device, and we ship into both B2C marketplaces and B2B trade platforms.
Address the most critical industry challenges
- Modernise legacy commerce, OMS, and ERP systems
- Ship faster: peak-season release engineering without quality regression
- Personalise at scale across every channel
- Forecast demand accurately across stores and SKUs
- Reduce fraud and chargeback exposure
- Modernise loyalty and CRM
- Run multilingual customer support 24/7 at competitive cost
- Adopt AI without losing control of unit economics
- Optimise supply chain visibility and fulfilment
Retail and commerce software development services
- Consulting and tech advisory
- Custom commerce platform development (composable, headless, MACH)
- Modernisation of legacy commerce, OMS, ERP, and POS systems
- Cloud solutions and migrations (AWS, Azure, GCP, Snowflake)
- Mobile and web development for shoppers, store associates, and B2B buyers
- Data analytics and BI for merchandising and operations
- AI and ML for personalisation, search, demand forecasting, and pricing
- 24/7 customer support BPO operations
Solutions across the retail value chain
For retailers and marketplaces
We deliver end-to-end commerce platform engineering and modernisation: front-end, back-end, integration, and infrastructure. Our work spans web, mobile, kiosk, and store-associate tools.
- Composable and headless commerce platform engineering
- Mobile and web development for shoppers
- Order management and fulfilment system integration
- Loyalty platform engineering
- Search, recommendation, and personalisation
- Returns and exception processing
- Peak-season release engineering and QA
For CPG manufacturers
We help consumer goods manufacturers ship better B2B commerce, smarter trade promotion, and modern shopper analytics, drawing on our long-running PepsiCo engagement and adjacent CPG work.
- B2B commerce and trade platform engineering
- Trade promotion management and effectiveness modelling
- Shopper and household analytics
- Demand sensing and forecasting
- Supply chain visibility and supplier collaboration
- Marketing analytics and attribution
For digital-native and DTC brands
We help fast-moving DTC and digital-native brands scale their platforms, ship AI features, and stand up customer operations as they grow.
- Product engineering and platform scaling
- Mobile-first commerce and conversational shopping
- Marketing tech integration and CDP engineering
- AI feature development for personalisation and search
- Subscription, billing, and loyalty engineering
AI for retail
We bring production AI patterns from regulated industries into commerce, where the same discipline pays off in margin and speed.
- Personalisation and product recommendation
- Search relevance and semantic search
- Demand forecasting and inventory allocation
- Dynamic pricing and elasticity modelling
- Conversational AI for shopper assistance and post-sale support
- Computer vision for in-store analytics, planogram compliance, and shelf monitoring
- Fraud detection and chargeback prevention
- Marketing attribution and customer lifetime value modelling
Reference clients
- PepsiCo. Long-running multi-engagement delivery across software and data engineering for one of the world's largest CPG manufacturers.
- US LBM Holdings. Building products distribution engagement.
Why choose Innovative as your retail tech partner
- 29 years in IT services
- 150+ engineers across Princeton, Hyderabad, and Pune
- Hybrid onshore-offshore delivery for retail-friendly unit economics
- Production ML through our airisDATA practice; patterns adapted from regulated industries
- 24/7 BPO operations in India for multilingual customer support
- Cloud partnerships with AWS, Microsoft Azure, GCP, and Snowflake
- WBENC-certified MWBE. Qualifies for diversity-spend programmes at every major retailer and CPG manufacturer
FAQ
- Can you scale a team for peak season?
- Yes. Our hybrid onshore-offshore model is designed to flex up and down with retail seasonality. The right-to-hire model also gives you the option to convert top performers to direct hires after the season.
- Do you work with composable commerce platforms?
- Yes. We engineer on composable and headless commerce stacks, integrating MACH-aligned components for front-end, content, search, payment, and OMS.
- What's the cost model?
- We work on staff augmentation, fixed-scope managed delivery, and full T&M project delivery. Hybrid onshore-offshore pricing keeps blended rates competitive without sacrificing onshore architecture and oversight.
- Do you support multilingual customer operations?
- Yes, through our India-based BPO operations. Voice, non-voice, email, chat, and ticket management across multiple languages, available 24/7.